Yesterday we posted about how draining it is to do the work and fix a place at the same time.

Here's the part that makes it worse: most leaders can feel that something's off, but can't quite name it. So issues go unaddressed, and everyone assumes the dreaded 'it's just how things are here'!

We posed a question asking to reflect about whether your products truly reflect your brand, or just apply its color palette.

👉 Here's part 2: How you actually build a system that answers that with a YES!

Quick Tip: A few questions to ask before I kicking off any design review.

Why. It’s the most powerful tool in my arsenal and my secret to ultimately solving what’s wrong.